Credit union recognized nationally for marketing excellence, including “Category’s Best” honor for its public relations campaign promoting SELCO Steps Up
(springfield, oregón) — SELCO Community Credit Union was recently selected for two 2026 Diamond Awards for excellence in credit union marketing, including a “Category’s Best” honor for Public Relations Campaigns.
SELCO was recognized in the following categories:
- Complete Campaign, for its “Better Banking” marketing campaign
- Public Relations Campaign, for its PR supporting its “SELCO Steps Up” initiatives
Presented by America's Credit Unions Marketing, PR & Development Council, the annual Diamond Awards celebrate the most creative and successful campaigns across the credit union industry. This year's competition drew a record 1,481 submissions, with 181 organizations from 42 states selected as winners. SELCO was just one of five Oregon credit unions to receive an award.
For its public relations work on SELCO Steps Up, the credit union received an additional distinction: “Category’s Best.”
"These awards reflect the collective effort of teams across SELCO who are committed to making a meaningful difference for our members and communities," said Bob Newcomb, SELCO's President and CEO. "From innovative advertising to impactful community initiatives like SELCO Steps Up, this recognition speaks to the passion and purpose behind our work every day."
SELCO's award-winning campaigns highlight its commitment to meeting members where they are, in both the digital and community spaces. Its Better Banking campaign focused on how its digital banking platform naturally supports real moments. Meanwhile, the Steps Up PR campaign introduced SELCO's new statewide, employee-powered philanthropic model that elevates educator voices, supports nonprofits, and expands opportunities for Oregon students, all while fostering community participation.
"We're proud to recognize SELCO Community Credit Union and this year's Diamond Award winners for their entries that deliver both creativity and results," said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. "These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact."
The Diamond Awards have recognized excellence in credit union marketing for more than 25 years and remain one of the industry’s most prestigious honors. For a comprehensive list of this year’s winners, click HERE. For images of the Diamond Awards ceremony in Aurora, Colorado, click HERE.
Para más información sobre SELCO Community Credit Union, visita www.selco.org.
Acerca de SELCO Cooperativa de Crédito Comunitario
Fundada en 1936 por un grupo de profesores con mentalidad fiscal, la SELCO Community Credit Union, con sede en Springfield, hoy atiende a más de 150,000 miembros como una de las cooperativas de crédito más grandes y con mayor trayectoria en Oregón. SELCO, una cooperativa financiera sin ánimo de lucro, asegurada a nivel federal, impulsada por sus miembros, con más de $ 2.8 mil millones en activos, ofrece tasas excepcionales y bajas comisiones en una gama completa de productos y servicios financieros, incluyendo banca, hipotecas, préstamos personales y empresariales, inversiones y seguros. La membresía está disponible para cualquier persona que viva o trabaje en uno de los 27 condados de Oregón o en uno de los ocho condados de Washington que Selco sirve. Para obtener más información o para hazte miembro hoy, pasa por una de las 15 sucursales de Selco, visita selco.org, o llama al 800-445-4483.
About America’s Credit Unions:
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry's assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.
Contactos
Jacob Berns, SELCO, 541-338-3841, jberns@selco.org
Zack Hall, DVA publicidad y relaciones públicas, 775-338-0745, zack@dvaadv.com